http://www.torontohousing.ca/careers_2015/manager_media_and_public_relations
Manager, Media and Public Relations
Position:
Manager, Media and Public Relations
Job competition file #:
TCH#15PA(E)56
Company or subsidiary:
Toronto Community Housing
Division and unit:
Strategic Communications
Work location:
931 Yonge Street – 7th Floor
# of vacancies:
1
Job type:
Temp
Length of assignment:
1 Year
Salary/hourly rate:
$86,299.97 - $105,243.87 (salary under review)
Wage grade:
Wage Grade Level 8
Hours each week:
36.25
Posting date:
March 18, 2015
Closing date and time:
April 1, 2015 - 10:00pm
About the organization:
Toronto Community Housing is Canada’s largest social housing provider. We provide homes to 58,500 households with low and moderate incomes, in some 350 developments across the city. Our residents include seniors, families, singles, refugees, recent immigrants to Canada and people with special needs. Our resident population reflects a broad diversity in terms of age, education, language, sexual orientation, mental and physical disability, religion, ethnicity and race, as well as increasing diversity in lifestyles and values. Our 1,600 employees work to achieve our vision of better homes, better neighbourhoods, and a better Toronto for all.
Position summary:
The Strategic Communications Unit at Toronto Community Housing is looking for an experienced and dedicated communications professional to lead its Media and Public Relations team.
Reporting to the Director, Strategic Communications, the Manager, Media Relations and Issues Management leads the team responsible for strategic communications initiatives to enhance Toronto Community Housing's reputation and brand, and advance its strategic priorities with external audiences. The Manager provides counsel to senior management on proactive and reactive management of high-profile and sensitive issues, and serves as a media spokesperson.
This position is a year-long assignment covering a maternity leave starting in mid-May, 2015.
Major responsibilities:
- Leads media relations program
- o Manages all aspects of day-to-day media services for Toronto Community Housing and its subsidiaries, including daily media clippinngs and quarterly media monitoring reports
o Manages the media relations function for Toronto Community Housing and its subsidiaries, including by ensuring that incoming media inquiries are responded to promptly with accurate information that is consistent with corporate priorities, often on short timelines and outside of normal working hours
o Advises the President/CEO, Board Chair, executives and senior managers on strategies for responding to media inquiries
o Develops key messages for and prepares the President/CEO, Board Chair, and senior leaders for media interviews and news conferences
o Develops and implements a comprehensive media relations program to support the communications objectives and strategic positioning of Toronto Community Housing, in consultation with the Director, Strategic Communications
o Leads a team that identifies and leverages public relations opportunities that will support and reinforce positive perceptions of Toronto Community Housing and build confidence and trust in our ability to deliver our mission
o Develops and maintains strong, positive and effective working relationships with the media
o Acts as a corporate spokesperson with print, radio, TV and online media, including on sensitive and high-risk issues
o Manages news conferences and media availabilities
o When required, provides support to Strategic Planning and Stakeholder Relations on stakeholder and government relations issues
o Links key messages, media strategies and plans to business goals and priorities
o Manages contentious issues in the media and public environments
o Establishes a system for anticipating and managing issues that may have a negative impact on, or pose a threat to, Toronto Community Housing's reputation
o Provides advice to President/CEO, Board Chair, executives and senior managers senior management, the President and CEO, and the Board Chair on the management of and response to issues, in consultation with the Director, Strategic Communications
o Provides influential guidance to senior management on proactive and reactive management of contentious issues, including on matters that involve significant risk for the corporation and involve information that is sensitive and highly confidential
o Provides advice to and manages complex relationships with senior management, including the President and CEO, the Board Chair, members of the Executive Leadership Team, and other senior leaders
Manages Community-Level Communications
o Oversees and coordinates support for community-level communications with residents, community/ethnic media, surrounding neighbourhoods, and community partners
o Develops and leads the development of communications strategies and products to reach residents and local communities with information about programs, services and partnerships
o Provide communications support to projects that promote resident well-being and engagement
o Develops and maintains strong relationships with internal and external stakeholders and with residents
Manages Digital Communications and Social Media
o Develops and leads the execution of the digital communications and social media strategies for the corporation
o Ensures social media messages reinforce the corporation's key messages and strategic goals, including excellence in customer service
o Leads the development of digital communications products that support the company's strategic priorities, including the electronic newsletter, posts on Twitter and Facebook, photos on Instagram, and videos on YouTube
Manages the Media and Public Relations Unit
o Provides leadership to and manages the media and public relations team
o Provides input into the annual Strategic Communications budget and workplan
o Develops measurement tools to assess effectiveness of initiatives and overall strategy
o Establishes and implements practices for the media and public relations team
o Manages human resources for media and public relations team, including hiring, managing performance, supporting staff, and handling discipline
Key qualifications:
Your application must describe your qualifications as they relate to:
1. Bachelor's Degree in Social Sciences, Liberal Arts, Humanities, Journalism, Communications or related field, or equivalent experience
2. 8 + years' experience in media relations, public relations or related fields, including 5 years in the public sector
1. Bachelor's Degree in Social Sciences, Liberal Arts, Humanities, Journalism, Communications or related field, or equivalent experience
2. 8 + years' experience in media relations, public relations or related fields, including 5 years in the public sector
You Must Also Have:
3. Considerable experience researching, writing and implementing policies, procedures, and/or guidelines.
4. Strong media relations, issues management and public relations experience in a complex environment
5. Experience identifying and analyzing emerging issues and developing strategic responses in tight timeframes
6. Demonstrated ability to analyze information, anticipate problems and/opportunities, create and evaluate alternative solutions and make appropriate decisions and/or recommendations
7. Demonstrated ability to network and build effective working relationships with senior management, media and peers
8. Experience writing media releases, speeches and articles
9. Excellent communication skills
10. Demonstrated ability to deliver expected outcomes
11. Experience working in or with the public sector
12. A commitment to providing respectful service to all clients
13. Experience with digital and social media
14. Experience with community-level communications
15. Experience with diverse audiences
3. Considerable experience researching, writing and implementing policies, procedures, and/or guidelines.
4. Strong media relations, issues management and public relations experience in a complex environment
5. Experience identifying and analyzing emerging issues and developing strategic responses in tight timeframes
6. Demonstrated ability to analyze information, anticipate problems and/opportunities, create and evaluate alternative solutions and make appropriate decisions and/or recommendations
7. Demonstrated ability to network and build effective working relationships with senior management, media and peers
8. Experience writing media releases, speeches and articles
9. Excellent communication skills
10. Demonstrated ability to deliver expected outcomes
11. Experience working in or with the public sector
12. A commitment to providing respectful service to all clients
13. Experience with digital and social media
14. Experience with community-level communications
15. Experience with diverse audiences
How to apply
Interested candidates must apply using one of the following methods before the posting close date:- Email your application. This method of application is highly preferred. Applications sent by email, MUST ONLY be sent tohuman.resources@torontohousing.ca, and MUST INCLUDE the job title and job competition file # in the subject line.
- Mail or fax your application. Mailed or faxed resumes and cover letters must be received by the closing date and should be sent to:
Human Resources Division
Toronto Community Housing
931 Yonge St. 4th Floor
Toronto, Ontario M4W 2H2
Fax: 416-981-4260
Application notes:
- Applicants are required to demonstrate in their applications/resumes that their qualifications match those specified in the job posting. Only information submitted prior to the posing close date will be acceptable.
- It is the applicant's responsibility to ensure that their application is submitted based on the instructions provided above in the "How To Apply" section of this posting.
- We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.
Toronto Community Housing is committed to equity in employment. Our goal is a diverse, inclusive workforce that reflects the communities we serve.
In accordance with the Ontario Human Rights Code and Accessibility of Ontarians with Disabilities Act, 2005, reasonable accommodation will be provided in all parts of the hiring process. Persons with disabilities who need the job posting in an alternative format, may email a request toaccessibility.hr@torontohousing.ca.
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